Browsing by Author "Goodfellow, Larry"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    ItemMetadata only
    Effects of gamification on participation and data quality in a real-world market research domain
    (ACM, 2013) Cechanowicz, Jared; Gutwin, Carl; Brownell, Briana; Goodfellow, Larry
    Gamification has become an increasingly popular way to improve user engagement and motivation, but there is currently a lack of empirical research to demonstrate that increased gamification provides these benefits. To help address this problem we designed three versions of a gamified market research survey and tested them alongside the established industry standard in a study of over 600 participants. We also highlight examples where game elements compromise respondent data, and provide design solutions that correct the problem without losing the motivational benefits of gamification.