Exploring the prevalence of gambling marketing: An analysis of the prevalence of marketing across televised and social media coverage of NBA and NHL in Ontario
Date
2024-01
Journal Title
Journal ISSN
Volume Title
Publisher
University of Bristol
Abstract
This report details the findings of a joint project undertaken as a collaboration between University of Bristol and CBC News. The
project deployed well-established data collection and analytic methods to explore the prevalence of gambling-related marketing
on television (as broadcasted in Ontario) and social media during basketball (NBA) and ice hockey (NHL) matches between the
25th and 29th of October 2023.