The Media Literacy & Food Marketing Lesson Plan II: An Interpretative Phenomenological Analysis of Students’ Learning Experiences

Date
2017
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Abstract
The Media Literacy & Food Marketing Lesson Plan II is an initiative designed to increase young people’s media and food packaging literacy. The current study provided a qualitative assessment of the program from a Comprehensive School Health (CSH) perspective, examining the experiences of six Grade 8 students one month following participation. An Interpretative Phenomenological Analysis approach was applied, utilizing semi-structured interviews to capture the participants’ firsthand accounts. The results provided valuable insight into the perceptions of the participants, illuminating their reflections about becoming critical consumers through Lesson Plan II, as well as finding personal meaning in the topics at hand. These results were discussed in relation to the four interrelated pillars of the CSH model, namely: Teaching and Learning, Social and Physical Environments, Healthy School Policy, and Partnerships and Services. The findings hold important implications for the continued application, evaluation, and refinement of Lesson Plan II curriculum.
Description
Keywords
Education--Curriculum and Instruction, Educational Psychology, Education--Health
Citation
Loewen, J. (2017). The Media Literacy & Food Marketing Lesson Plan II: An Interpretative Phenomenological Analysis of Students’ Learning Experiences (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/28246