Dialogue and Dissemination: The Social Practices of Medical Illustrators in the Pharmaceutical Context
| atmire.migration.oldid | 1350 | |
| dc.contributor.advisor | Einsiedel, Edna F. | |
| dc.contributor.author | Brierley, Meaghan | |
| dc.date.accessioned | 2013-09-13T17:52:18Z | |
| dc.date.available | 2013-11-12T08:00:10Z | |
| dc.date.issued | 2013-09-13 | |
| dc.date.submitted | 2013 | en |
| dc.description.abstract | This dissertation investigates the social practices of North American medical illustrators in the creation of images for their pharmaceutical sponsors. It tells a contemporary story of the relational attributes that support these visual science messages, using theories of social practice and research on communities of practice. Ethnographic interviews conducted with 28 medical illustrators reveal that visual accuracy is the result of a process of negotiation influenced by transitioning community interests. Medical illustrators face increased complexity in the communities of practice responsible to professional representations of science bridging research science, marketing, regulatory, legal, and health advertising interests. Medical illustrators invoke accuracy in challenging negotiations through relationships with beauty, technology and science story, in order to engage in traditional dialogues with medical science practitioners despite a commercial pharmaceutical context of dissemination. The accuracy of images is not a singular, uncomplicated entity, but a fertile area of active creation, a social construction through negotiated meaning. Medical illustrators transition to working contexts that allow them to engage in production processes that bridge dialogue and dissemination, in smaller biotech companies, not-for-profit educational contexts, or their own research science studies. This research contributes to the disparate literatures of medical illustration, practice theory, the social studies of scientific imaging and visualization, and visual culture where the material world is a complex socio-material space. | en_US |
| dc.identifier.citation | Brierley, M. (2013). Dialogue and Dissemination: The Social Practices of Medical Illustrators in the Pharmaceutical Context (Doctoral thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/25701 | en_US |
| dc.identifier.doi | http://dx.doi.org/10.11575/PRISM/25701 | |
| dc.identifier.uri | http://hdl.handle.net/11023/948 | |
| dc.language.iso | eng | |
| dc.publisher.faculty | Graduate Studies | |
| dc.publisher.institution | University of Calgary | en |
| dc.publisher.place | Calgary | en |
| dc.rights | University of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission. | |
| dc.subject | Mass Communications | |
| dc.subject | Organizational | |
| dc.subject | Education | |
| dc.subject.classification | medical illustration | en_US |
| dc.subject.classification | Ethnography | en_US |
| dc.subject.classification | Social Practice | en_US |
| dc.subject.classification | pharmaceutical | en_US |
| dc.subject.classification | community of practice | en_US |
| dc.subject.classification | visual culture | en_US |
| dc.subject.classification | socio-materiality | en_US |
| dc.subject.classification | Accuracy | en_US |
| dc.title | Dialogue and Dissemination: The Social Practices of Medical Illustrators in the Pharmaceutical Context | |
| dc.type | doctoral thesis | |
| thesis.degree.discipline | Communications Studies | |
| thesis.degree.grantor | University of Calgary | |
| thesis.degree.name | Doctor of Philosophy (PhD) | |
| ucalgary.item.requestcopy | true |